Influencer successful partnership, commerce contract legal safety net

Law firm Veat received a request from Company A, a cosmetics brand, to review influencer commerce contracts.

The client requested a review of influencer commerce contracts as they aim to exclusively manage influencers and conduct business through joint commerce activities.

Joint commerce, such as on Instagram and other social media platforms, can expect high purchase conversion rates through the trusted relationship with influencers, and can reach many people in a short period of time by utilizing the rapid spread of SNS platforms, and is a method that can obtain high publicity effects at a lower cost than traditional marketing.

Law firm Veat reviewed and provided the client with a customized influencer commerce contract to systematically manage influencers’ joint commerce activities and maximize mutual benefits. In particular, we carefully reviewed the contract structure to strike a balance between protecting the client's exclusive management rights and preventing infringement of the influencers’ rights, to proactively prevent potential legal disputes.

Influencer Commerce Contract Publicity Rights

The right of publicity means the right of an individual to commercially utilize their name, face, voice, signature, image, or other unique attributes. It is a right mainly applied to public figures such as celebrities or influencers, and is a legal right that protects them in utilizing their recognition and fame to gain commercial benefits. The right of publicity prevents the commercial use of an individual's unique attributes without their permission, allowing individuals to control their image and profit from its use.

Law firm Veat clearly defines the rights and obligations between companies and influencers regarding publicity rights in the commerce contract to proactively prevent and quickly resolve disputes, and thoroughly reviewed provisions enabling the client to legitimately utilize the right.

The client was able to design the structure of their joint commerce business and their rights and obligations legally and safely, and confidently proceed with the commerce contract, based on Law firm Veat’s thorough review of the commerce contract. Furthermore, by protecting influencers’ publicity rights, they were able to maintain a smooth relationship with influencers while strengthening their exclusive management rights, further enhancing the business competitiveness and legal stability of their joint commerce activities.

Law firm Veat specializes in providing legal advice to startups for various services, and especially identifies and solves clients’ legal requirements in emerging business models such as influencer commerce. In addition, we provide in-depth legal advice in the field of publicity rights, so if you are looking for a clear and professional solution to legal problems, please contact Law firm Veat.

If you need help with influencer contracts, joint commerce contracts, live commerce contracts, social commerce contracts, or publicity rights, Law firm Veat will do its best to assist you.

Thank you.
Law firm Veat