Importance of Legal Review for Online Advertising, Law firm Veat Review Cases

Law firm Veat performed legal advice regarding the legality of electronic cigarette online advertisements upon request from client A.

Law firm Veat first reviewed whether the electronic cigarette product the client wished to advertise constituted "tobacco" under the Tobacco Business Act. Detailed review was conducted to determine whether the client's product falls within the definition of 'tobacco' as defined by the Tobacco Business Act and whether relevant regulations may apply.

Also, the Juvenile Protection Act strictly regulates the advertising and sale of products like electronic cigarettes to protect juveniles from harmful substances. Therefore, Law firm Veat provided legal recommendations to ensure compliance with relevant laws while achieving the client's desired advertising effects.

In particular, we provided detailed guidance to ensure that advertising through online platforms and mobile applications is adjusted to meet the conditions stipulated in the law, such as the possibility of access by juveniles and the content of the advertisements, to help minimize legal risks and enable effective marketing.

What laws should be reviewed regarding restrictions on tobacco advertising?

Advertising of electronic cigarettes is a field subject to various legal regulations. To ensure legitimate advertising, it is necessary to review and comply with various laws, including the Tobacco Business Act, the Act on the Promotion of Public Health, and the Juvenile Protection Act.

According to the Tobacco Business Act, tobacco refers to all products manufactured using tobacco leaves as a raw material, and advertising of these products is strictly restricted. Advertising of tobacco is detailed in the Tobacco Business Act and its enforcement ordinance, and may be prohibited if the necessary wording is omitted or not displayed in the prescribed manner.

In particular, if an advertisement produced in a foreign country does not meet the standards of the Tobacco Business Act, the Minister of Economy and Finance is authorized to request the Minister of Culture, Sports and Tourism to take corrective action against the importer of the foreign periodical containing the advertisement.

The Act on the Promotion of Public Health sets additional regulations on tobacco advertising to protect and promote public health. The Act on the Promotion of Public Health details prohibitions, such as encouraging or inducing smoking among non-smokers, depicting the figures of women or juveniles in tobacco advertising, and may request modification of the advertisement content or prohibit the advertisement itself against those who violate it.

Therefore, companies intending to advertise electronic cigarettes should comprehensively comply with these legal regulations, and we recommend that they review the legal aspects with a legal expert before advertising to minimize legal risks and establish effective advertising strategies.

Law firm Veat has a deep understanding and expertise in legal issues related to online advertising. We excel at clearly analyzing the legal limitations and regulations that online advertising is subject to and presenting customized legal response plans to clients.

Law firm Veat's expertise continues to evolve, and in particular, Song Young Bit, Representative Attorney of Law firm Veat, has been appointed as an arbitrator of the Online Advertising Dispute Settlement Committee, demonstrating his expertise in the legal field related to online advertising.

If you need legal advice regarding online advertising, please contact Law firm Veat.

Thank you.

Sincerely,

Law firm Veat