[Law firm Veat] Understanding Customized Health Functional Foods and Personal Information Protection through Cerebral Cases

Law firm Veat published a column on ‘customized health functional foods and personal information protection’ regarding global issues and legal response measures on Platum, a media platform specializing in startups.

This column analyzed the personal information protection issues in the digital healthcare era and the implications for the customized health functional food industry, focusing on the recent personal information leakage incident involving the US online mental health service provider Cerebral.

It was revealed that Cerebral shared information of over 3.1 million users with third-party advertising platforms such as Google, Meta, and TikTok, and the leaked information included not only names, phone numbers, and email addresses, but also sensitive health information such as medical and prescription history and mental health assessment results. In response, the US Federal Trade Commission (FTC) imposed a fine of over 7 million dollars, expressing a strong intention to regulate.

The digital healthcare and customized health functional food industries inevitably handle sensitive personal information to provide personalized services. Therefore, balancing personal information protection and innovation is becoming an important task, and this column addressed the following key issues:

- Balancing innovation and privacy protection: How can customized health functional food companies balance providing personalized services and protecting personal information?

- The pace of technological advancement and the responsiveness of regulations: What are the limitations of personal information protection regulations as seen through the Cerebral incident, and what is the direction for future legal systems?

- The balance point of personal information utilization and protection: The need for social consensus and transparent policies regarding the protection and management of information collected in customized health functional food services.

This column emphasized that companies need to take not only technical measures such as data encryption, access control, and security audits to strengthen personal information protection, but also policy measures such as increasing transparency of personal information processing and strengthening user consent procedures.

[Check the detailed content of this column through this link].

Law firm Veat is providing various legal advice related to digital healthcare and customized health functional food industries, including personal information protection, data security, and regulatory response. In particular, it provides legal advice to AI and big data-based healthcare services and customized health functional food companies so that they can comply with relevant laws and regulations and grow stably.

In particular, Joo-hyeong, Director and Professional Member of the Food Regulatory Consulting Team of Law firm Veat is an expert in the field of domestic food safety and systems, having served as a concurrent professor at the Food Safety Regulatory Science Department of Chung-Ang University and having served as a professional member of various government agencies and academic organizations, providing in-depth legal advice on domestic and international food regulations and export strategies.

Companies in the digital healthcare and AI health food industries that need legal risk management are welcome to contact Law firm Veat at any time.

Thank you.

Law firm Veat