[Consulting] Review of the availability of the name "Supporters"

Business names can be interpreted legally in various ways, such as trademarks or business names, depending on their nature. The scope of the exclusive right to use a name can vary depending on this legal interpretation, and violations may result in penalties or fines. Therefore, the company must carefully consider relevant laws when using a name in its business operations to avoid infringing on the business names and trademarks of others.

Company A began using the name B while operating a supporter program for a domestic brand. However, it later found out that the name was similar to the business name C of another small business owner, and inquired whether using the name B would cause legal problems. In response, Law firm Veat reviewed the possibility of use through relevant laws such as the Commercial Code and the Unfair Competition Prevention Act, and presented a plan for Company A to continue using B as a supporter name in the future.

Thank you.

Law firm Veat