[Consulting] Providing consulting services to A Company, engaged in mobile advertising agency business, related to service terms and conditions and personal information processing.

Law firm Veat provided legal advice to A Company regarding its new business, which involves a mobile advertising agency, concerning consent to terms of service and personal information processing issues, and other procedures necessary for service provision.

A Company, as a mobile advertising agency, was planning a service that provides rewards from affiliate companies when users watch advertisements. When providing the service, A Company would receive users' personal information from affiliate companies to provide rewards, and they wanted to review how to process this personal information.

Veat conducted a Q&A regarding the method of consent to terms of service and the subject and method of obtaining consent for personal information collection, provided advice on the roles that A Company and B Company respectively should perform, and provided a personal information processing consent form.

In November last year, the Korea Communications Commission imposed fines on about 10 companies related to customer personal information leakage. Following a series of personal information leakage incidents, consumers are also keeping a close eye on how companies handle personal information. Furthermore, the transfer of rights to use and utilize personal information in the advertising industry can be a sensitive issue. Veat's personal information specialist team is providing optimal consulting services related to corporate personal information processing, including internal policy preparation, education, and crisis response. If you need help with personal information related matters, please contact Law firm Veat.

Thank you.

From Law firm Veat