[MCN] Fair Trade Commission to Inspect Unfair Contract Terms of MCN Companies
Article posted in 2020-05-04 11:37:53 | VEAT
The Fair Trade Commission (hereafter, ‘Fair Trade Commission’) plans to examine the terms and conditions of Multi Channel Networks (MCNs) in order to foster a healthy solo creator platform ecosystem.
Recently, the Fair Trade Commission took action against unfair contract terms by reviewing the service terms of Company A, a 1인 media platform specializing in games, and imposing measures such as prohibiting user complaints, restricting unilateral contract termination clauses, considering personal information processing as blanket consent, and other business liability clauses. Through this correction, it plans to guarantee the rights of 1인 media platform users and exert efforts to prevent harm. (Related materials)
MCN is an abbreviation for Multi Channel Network, meaning multi-channel network.
As the size of the MCN industry market has gradually increased through SNS domestically and internationally, the related legal issues have also become diverse. In particular, the domestic solo creator market is projected to grow sharply from 3조 8,700억 원 (approximately $3.87 billion) in 2018 to 8조 원 (approximately $8 billion) by 2023, while the possibility of harm to users is also an issue. MCN businesses and related service providers need to quickly revise their terms and conditions and examine whether there are illegal contents in the service provision process before the Fair Trade Commission starts its review.
Law Firm Veat’s Entertainment Team provides advice to businesses of various forms to enable them to enter the market safely and easily in line with these trends.
◆ Providing comprehensive consulting services to businesses providing online services such as e-commerce and telemarketing to comply with the Consumer Protection Act and the Promotion of Information and Communication Network Utilization and Information Protection Act, and the Act on the Regulation of Contracts.
◆ Performing the work of drafting various provisions, including user agreements, personal information processing policies, and consent forms, suitable for the content and type of service provided.
◆ Providing guidelines on compliance with regulations related to advertising for MCNs, influencers, etc.
- Drafting a branded content guideline for Company A, an MCN Corporation.
- Providing legal advice on new promotions for B Company, an Influencer Commerce Company.
- If you are facing MCN contract revisions or are concerned about the legality of the MCN service model, please contact Law Firm Veat.
Thank you.
Law Firm Veat.