[Legal Review of Influencer Indirect Advertising Contract for Sales of Hangover Remedies]
Article posted in 2021-02-04 09:57:30 | VEAT
A, which sells hangover relief products, was about to sign a sponsorship agreement with an influencer to advertise hangover relief products through an influencer.
Recently, there has been much controversy regarding undisclosed advertising, so A sought the help of legal experts to finalize the agreement with the influencer, and contacted Law Firm Veat.
Law Firm Veat provided guidance on the items that must be specified in the video in accordance with the “Guidelines for Review of Labeling & Advertising of Products Related to Recommendations · Guarantees,” and provided a comprehensive legal review opinion regarding the sponsorship agreement. In particular, as the product being advertised was a hangover relief product, it provided guidance on the wording to be careful about in accordance with the “Regulations on Functional Labeling & Advertising of Foods, etc. that are not considered as improper labeling or advertising.”
Law Firm Veat is a consultant/advisor lawyer for many MCN companies, and is continuously providing legal advice on matters such as influencer sponsorship agreements. If you are a person who operates an MCN company or need legal advice related to influencer advertising contracts, please contact Law Firm Veat.
Thank you.
Law Firm Veat