[Consultation] Review of Live Commerce Contract

Article posted in 2021-04-19 10:02:35 | VEAT

Law firm Veat conducted legal review of live commerce contracts between MCN companies and creators.


MCN corporation A, which operates live commerce, requested the creation of a live commerce contract reflecting key requirements such as profit distribution and compensation in exchange for a live commerce appearance contract with a creator.


In response, Law firm Veat meticulously reviewed the clauses of this live commerce contract and provided the following clauses, which posed a high risk of disputes.

▲ Clause regarding profit distribution ratio and payment timing

▲ Clause prohibiting creators from causing social scandal or similar during the live commerce broadcast period, as well as clauses related to liability for damages.

▲ Clause regarding broadcast period and appearance time of live commerce


Recently, due to the impact of the COVID-19 pandemic, consumer behavior has rapidly shifted from offline to online, and the e-commerce market is growing unprecedentedly. This growth in the e-commerce market is also causing an increase in legal disputes related to e-commerce, which requires greater attention.


Law firm Veat holds extensive experience in providing legal advice related to e-commerce, live commerce, and e-commerce, and utilizes this experience to accurately reflect customer requirements and create contracts that minimize the risk of future disputes.


If you need legal advice regarding e-commerce, live commerce, and e-commerce, please contact Law firm Veat at any time.

Thank you.