Sending a certified letter regarding a competitor's comparative advertisement
Article posted in | VEAT
A company is a startup that has achieved global success by launching video data processing app B with unique technology to implement stable video communication in a mobile environment. On October 2016, A company discovered a competitor advertising that its video processing app was "faster and more performant than B" and requested help from Law firm Veat.
Law firm Veat thoroughly analyzed the laws and administrative penalty cases regarding comparative advertising and revealed that the competitor’s advertisement was illegal as an exaggerated advertisement as defined in the guidelines for judging violations of the Advertising Disclosure Act, the Enforcement Decree of the same Act, and the guidelines of the Fair Trade Commission. They sent a legal notice and obtained a promise from the competitor not to engage in any further illegal advertising.
This case can be considered a successful case based on technical understanding of the characteristics of the mobile app market and mobile app comparison criteria, and the know-how of applying them legally.
Thank you.
Law firm Veat