[Consulting] Food commerce and logistics startups, draft of advertising agency agreement.

Law firm Veat received a request from A, a food commerce and logistics startup, and conducted a legal review of the advertising agency agreement regarding the agreement from the principal's perspective.

A, a food commerce and logistics startup, requested Law firm Veat to conduct a legal review of the advertising agency agreement regarding the agreement in advance of the advertising contract request.

Law firm Veat thoroughly reviewed the advertising agency agreement from A’s perspective, identifying clauses that were extremely unfavorable and could be interpreted ambiguously, and we provided detailed guidance on modifying these clauses.

Notably, in this advertising agency agreement, there were clauses that were extremely unfavorable from the client’s perspective, such as provisions where the entrusted party unilaterally determined the cost, manpower, and period of work, or reduced the number of deployed personnel. Therefore, a legal review and modification were essential for this contract.

In the case of the advertising agency agreement, it is important to clearly define the scope of work and the obligations and rights of both parties to prevent disputes arising from subjective judgments, and it is necessary to make clear agreements in advance regarding clauses related to the copyrights and intellectual property of the created advertisements.

Law firm Veat, based on its diverse experience in reviewing contracts such as advertising agency agreements, examines and modifies clauses that are unfavorable or have the potential to cause future disputes from the client’s perspective.

If you need legal advice during the operation of startups, including advertising agency agreements, please contact Law firm Veat.

Thank you.
Law firm Veat