[Consulting] Legal Review of Legality of Artificial Intelligence Services

Client A requested assistance from Veat Law Firm to verify whether it was possible to use data for artificial intelligence learning.

When there is creativity present in photographs, they fall under ‘photographic works,’ and acts such as copying or transmitting them without the copyright holder’s permission constitute a violation. Considering this, we reviewed whether the content was not infringing on our service, and also examined the database itself, as it is protected under relevant laws, utilizing the personnel photo dataset released solely for non-commercial purposes.

First, regarding photographs publicly available online, if they can identify a specific person, they fall under ‘personal information,’ so we conducted legal review to examine various ways to utilize photographs and images through anonymization, such as removing identifying characteristics. We also pointed out the possibility of copyright infringement issues related to the right of publicity and personality rights.

Furthermore, although a specific person’s face is used as training material for artificial intelligence, considering that the output of artificial intelligence is a virtual person’s face, we conducted legal review regarding the possibility of recognizing infringement of the right of publicity and personality rights.

For companies possessing technology related to artificial intelligence, there is a high probability of encountering many legal difficulties due to the potential for issues such as personal information, the right of publicity, and personality rights, given the utilization of real person data.
In addition, if the right of publicity and personality rights are infringed, the client may need to pursue compensation claims and pay monetary damages.

Veat Law Firm has experience with various cases related to copyright law and, based on this experience and accumulated know-how, we provide customized legal solutions tailored to our clients. If you need clear and detailed advice regarding artificial intelligence technology and copyright regulations, please contact Veat Law Firm.

Thank you.
Veat Law Firm