[Copyright] Advertising content plagiarism response plan legal review

Law firm Veat was commissioned by O2O platform company A to conduct a legal review regarding strategies for responding to the plagiarism of advertising content.

Company A was using the majority of the platform’s content phrases directly, and Veat was contacted because they wanted to discuss ways to legally respond to this unauthorized copying of content.

Law firm Veat identified a case where damages were awarded for copyright infringement due to the unauthorized copying of advertising content. We analyzed this case and compared it to the case, examining parts that could be considered creative and the potential for a cease and desist order and a claim for damages.

Regarding this case, Veat’s legal team carefully examined the company’s content, distinguishing between parts that could be considered creative and the potential for a cease and desist order and a claim for damages.

Specifically, when the primary goal is to stop the other company’s unauthorized copying, we advised sending a certified letter, including a comprehensive review of all potential legal options that Company A could pursue against the other company.

Law firm Veat offers enhanced services in the areas of copyright and intellectual property, with a TIP (Technology, Intellectual Property) team led by attorney Oh Seungjong, a specialist in these fields.

If you need assistance with copyright or intellectual property matters, please contact Law firm Veat at your convenience.

Thank you.

Law firm Veat