2023. 9. 15. implemented revised Personal Information Protection Act key contents review

Law firm Veat conducted legal reviews to examine whether it complied with the “Personal Information Protection Act” (hereinafter referred to as “Personal Information Protection Act”), which was recently enacted and implemented.

The client requested detailed legal reviews regarding the potential impact of the revised “Personal Information Protection Act” on the client’s “customized advertising” business.

Law firm Veat’s Personal Information Protection Team meticulously analyzed whether the newly revised “Personal Information Protection Act” posed legal risks to the client’s business activities, including targeted advertising utilizing AI technology. It provided legal counsel to help the client continue its business effectively in the new regulatory environment, keeping pace with the changes in the “Personal Information Protection Act”.

Law firm Veat’s Personal Information Protection Team, based on its deep expertise in the “Personal Information Protection Act”, systematically analyzed the key revisions, providing assistance to the client in restructuring its personal information management system and establishing a solid foundation.

- Streamlining requirements for collecting personal information during contract execution and performance. - Introduction of the “MY DATA” (personal information transfer right) system. - Introduction of regulations related to portable video information processing devices. - Establishment of a system to stop the transfer of personal information abroad. - Specification of the rights of individuals regarding automated decision-making. (Key contents of the revised “Personal Information Protection Act” implemented on September 15, 2023)

Veat Law Firm – Personal Information Protection Team providing practical advisory services for business utilizing new technologies.

Due to the diverse changes in various personal information-related systems, the need for review arose in areas such as global business, operating business solutions through AI, and services involving portable video information processing devices. Particularly, there are differences in the implementation dates of these regulations and systems, and there are parts that have not been amended in the implementing regulations, creating confusion for individuals who are subject to the regulations.

To respond to this legal environment, Law firm Veat’s Personal Information Protection Team carefully analyzes the client’s business model, personal information processing content, and the relevance of each system, and provides strategic counsel on matters related to personal information policies and personal information processing outsourcing.

Law firm Veat’s Personal Information Protection Team, based on its expertise in the “Personal Information Protection Act”, is actively researching and providing practical advice to minimize the uncertainty of companies regarding how AI and other new technologies will affect their business activities.

Law firm Veat meticulously analyzes the revisions to the “Personal Information Protection Act”, ensuring that businesses can operate in compliance with the law.

In ensuring that the client’s personal information processing policies are consistent with the latest legal requirements and that AI-based business strategies are free from legal issues, Law firm Veat will be a trusted partner.

Companies requiring legal advice regarding the revised “Personal Information Protection Act” are welcome to contact Law firm Veat’s Personal Information Protection Team at any time.

Thank you.

Law firm Veat